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Ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly intense results. In twenty to forty minutes Ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. Ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair. Ion Hair Color's superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Ion Hair Color science relies on the power of micro-pigmentation-our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, Ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair's true potential with Ion's cutting-edge, salon-quality color science and bring home vibrance like never before. "Ion Color Brilliance hair color provides rich, luxurious color and even ensures 100% flawless gray coverage."