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Gentle Conditioning Shampoo blends natural wheat and oat, and Vitamin E, to gently cleanse and condition hair. Specifically formulated for baby's delicate hair, this unique conditioning formula leaves hair soft, smooth and easy to manage with a fresh, light fragrance. Tearfree and allergy tested. Aveeno Baby Gentle Conditioning Shampoo can be used every day to easily clean and condition your baby's hair. The Aveeno brand has been Pediatrician recommended for over 60 years.