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This product is actually a violet-based toner, not a semi-permanent dye. For the whitest tint of platinum blonde, or to tone the yellow out of your hair before dyeing, our Virgin Snow is an absolute must-have. After applied to pre-bleached hair, the color will come out as white and unadulterated as freshly fallen snow. Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kits.