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Stay true to your color with Joico's color balance blue shampoo for long lasting, vibrant color while protecting your hair's natural health. Perfect choice for naturally dark brunette hair and salon highlights, this unique true-blue formula color corrects on contact, getting rid of those overly warm, orange tones. Containing the most beneficial ingredients and striving to keep constantly up-to-date with technology, Joico upholds its reputation of being the leader in beauty innovation. Joico gives you the power to transform hair and transform people.