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It's A 10 does 10 things instantly: 1. Repairs dry damaged hair. 2. Adds shine. 3. Smoothes and controls frizz. 4. Seas and protects hair color. 5. Detangles. 6. Prevents split ends. 7. Stops hair breakage. 8. Creates silkiness. 9. Enhances natural body. 10. Flat iron spray and thermal protector.