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One of the number one qualities we look for in an attractive smile is white teeth. In fact, there have been several studies that show it as one of the first things both men and women look for in the opposite sex. The market clearly reflects this. Most toothpastes and mouthwashes boast whitening claims on their packaging these days. However!! The majority of these products either use hydrogen peroxide or baking soda to get there, and while both of these ingredients are highly effective at creating a dazzling white smile, they also both wear down enamel, causing tooth sensitivity over time! This explains the rise in sensitivity products coinciding with the rise in whitening products. The 2 seem to go hand-in-hand... Until now! Oral Essentials Whitening Formula! This refreshing mouthwash is dentist formulated and recommended country wide, and because it doesn't use hydrogen peroxide or baking soda to create whiter teeth, it doesn't cause sensitivity. Instead of these abrasive ingredients, we use coconut oil, lemon peel oil, and sage oil to whiten teeth without sensitivity. The before and after photos are highly impressive! Though customers should allow more time for the formula to work, since it doesn't rely on a chemical reaction in order to whiten teeth. Shake well before each use, and swish for 1-2 minutes at least twice daily. If you drink more than a cup of coffee, tea, or other dark liquids (like wine and dark juices) you may want to consider using it 3 or more times a day to get the desired results. It shouldn't be hard to do, because this formula tastes great! It's refreshing, and invigorating with a hint of lemon zest! We back it up with our 30 day money back guarantee, so try a bottle today and see for yourself!