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The original and best spiced trace mineral tooth brushing powder! Did you know the glycerin in modern toothpaste can coat your teeth and prevent the natural process of re-mineralization that keeps your teeth strong and white? The Dirt is made to support your natural re-mineralization process and get your teeth back to their strong, sparkly selves. It has a sweet spiced orange flavor that will leave your mouth feeling clean and spicy! Buy toothpowder today, thank yourself tomorrow. Concerned about abrasively? On the Mohs scale of hardness our bentonite clay rates a soft 1-2 while tooth enamel is a solid 5 but the silica found in modern toothpaste harder than your tooth enamel ranking in at a 7 (diamonds are only 2 points above silica coming in at a 10 on the scale) Our clay based toothpowder is as gentle as it gets while still working wonders to keep your teeth clean and bright! We chose our chic mini mason jar design to not only make your bathroom shelf look stylish but to reduce the amount of plastic we sell! Glass is easy to recycle or reuse so when economically possible we always choose glass and we encourage you to also. Featuring: Extra Fine Bentonite Clay, Organic Saigon Cinnamon, Baking Soda, Organic Myrrh Gum Powder, Organic Nutmeg, Sweet Orange Essential Oil & Organic Cardamon Essential Oil. This is a unprocessed natural product, color may vary from batch to batch and may tint white toothbrushes. Why should you use paleo toothpaste? Many toothpastes that claim to be paleo friendly have xylitol which is often made from GMO corn. We don't have to tell you that GMO's are a no no let alone those processed from corn. Our toothpaste is truly paleo, our special blend of ingredients taste amazing without ANY sweetners! Other toothpastes cant say that! Check out the reviews below, people LOVE The Dirt!